// Chief Operating Officer, Snowsports Industries America //
Maria is the Chief Operating Officer of SIA (Snowsports Industries America). SIA is the non-profit, North American member-owned trade association representing suppliers of consumer snow sports with constituents in the retailer, rep and resort communities.
Prior to SIA, Maria was the president of M3 Events and Entertainment, a global consulting firm that specializes in youth marketing, partnership marketing and acquisition, content generation and rights management, and event production. Graduating with honors from the University of California, Santa Cruz with a BA in Asian History and a JD from the University of Utah College of Law, Maria has been actively involved with the winter sports/outdoor lifestyle industry since 1990. However, Maria is most proud of her contributions to snowboarding. She has produced events at two Winter Olympic Games and dozens of other elite international competitions; produced and distributed hundreds of hours of global television and live webcast programming; helped launch the International Judges Commission and develop the Snowboard Live Scoring System ("SLS"); and has been an active member of the Board of Directors of TTR Pro Snowboarding since 2003 and is currently serving as the Vice President. Maria is a long time resident of Old Town, Park City.