// Founder of the Alpine Collective //
Conor is the Founder of the Alpine Collective. He is also a Managing Director and co-founder of 805 BASECAMP, a brand development and media company - partnering with iconic brands that are positively disruptive and culturally transformative. 805 BASECAMP has the exclusive licensing and partnership agreements with the estates of John Wayne and Marlon Brando – to exclusively distribute products packaged with each star’s vast media archives, social community reach and cultural legacy, to leverage opportunities through creative licensing, ventures, publishing, and entertainment.
Conor has 15 years of experience in finance, most recently serving as the Director of Venture Capital and Private Equity for a prominent Santa Barbara based financial firm. As an investor, Conor is actively invested in over half a dozen companies ranging from a UK-based social commerce app called "Pepper" to a collection of boutique food and beverage concepts in the heart of Santa Barbara's 'Funk Zone.' Conor is also the Founder of Cal Coast Sports Ventures which hosts numerous events throughout the year, including the Santa Barbara Showdown, an annual lacrosse tournament for over 100 boys & girls youth lacrosse teams from around the country on the world renowned Santa Barbara Polo Fields. Conor is a graduate of the University of Denver, where he played Division-1 Lacrosse.
// Founder & CEO of SoulPoles //
Bryon Friedman is the founder, owner, and current CEO of SoulPlay, an environmentally conscious brand with a mission to innovate the greenest equipment in the outdoor industry by merging sustainable design with uncompromising performance and truly original style (www.soulpoles.com). Bryon attended Dartmouth College and graduated with a Bachelor Arts degree in History. Before starting SoulPlay, Bryon spent his time as a singer songwriter, has 3 albums to his name, and was voted best new singer-songwriter by SiriusXM’s Coffehouse channel. Bryon’s passion for music, branding and marketing led to contract projects with Carhartt, Tecnica, and Blizzard. He is a board member for the Winter Sports School in Park City, UT where he currently resides. Bryon was a U.S. Ski Team member for ten years and has two national championship titles to his name. He is a member of One Percent For The Planet and an advocate for socially conscious business practices that have a positive affect on the environment while strengthening local economies.
// COO & Co-Founder of Mountain Sports International //
Dave Swanwick was born and raised in Manhattan and attended the University of Vermont where he received a degree in Political Science and a minor in French.
Upon founding MSI, Dave initially focused on business development via his industry connections as a World Extreme Skiing Champion. His experience as a professional athlete and heli-ski guide has brought an invaluable perspective to MSI's event production. As the company grew, Dave focused his energy on operations, overseeing or managing the production teams on virtually every MSI project.
Over the past several years, MSI has created a strong team of project managers who manage their respective teams, allowing Dave the time to focus on new project development.
// Co-Founder of AvantLink //
Gary Marcoccia started curating web content in 1998 between powder days at Alta. This inspired the creation of GravityFed, one of the first online communities spreading awareness of "Eccentric Athletes & Mountain Culture" from Utah's Wasatch Mountains. From there he went on to manage the Backcountry.com affiliate program during a period of intense company growth. In 2005, compatible web marketing ideas with a colleague led to the development and launch of AvantLink, which is now an international performance marketing brand with dedicated networks in both Canada and Australia. Gary's professional experience online has been far reaching, yet he feels he is "only scratching the surface". He still considers himself a publisher and branding expert, but now he's also a tech co-founder and curious entrepreneur.
// CEO of Skullcandy //
Hoby Darling is Chief Executive Officer and President of Skullcandy, Inc. Hoby joined Skullcandy from Nike, Inc., where he held the role of General Manager, Nike+ Digital Sport. During his tenure with Nike, he was a member of the Nike Affiliates Global Leadership team and served as the Head of Strategy and Planning for Nike Affiliates (Converse, Cole Haan, Hurley and Umbro). Prior to Nike, he served as Senior Vice President of Strategic Development and General Counsel at Volcom, Inc. He worked at Volcom Inc.'s outside legal counsel as an attorney at the international law firm of Latham & Watkins LLP where he focused his practice on counseling consumer products and pharmaceutical companies.
Hoby was named to Sporting Goods Business' 40 Under 40 in Sports in 2010. Hoby holds a Juris Doctorate degree from Northwestern University in Chicago and graduate degrees in Business Administration from the University of California at Berkeley Haas School of Business and Columbia University in New York. He holds B.A. with honors from Western Washington University.
// General Manager of Jackson Hole Mountain Guides //
Jason is General Manager of Jackson Hole Mountain Guides. Jackson Hole Mountain Guides have been offering climbing adventures in Grand Teton National Park since 1968. JHMG also offers professional guiding services in the best climbing areas throughout the West. Jackson Hole Mountain Guides is an authorized concessioner of Grand Teton National Park, is permitted by the U.S.D.A. Forest Service to operate in the Bridger-Teton, Custer and Shoshone National Forests, by the Bureau of Land Management in Wyoming, Utah and Nevada, and in Colorado's Eldorado Canyon State Park and Boulder Open Space and Mountain Parks.
Prior to JHMG, Jason was Principal at DwellTek, a renewable energy and energy efficiency company that became first Certified B-Corp (Benefits Corporation) in Utah (joining the likes of Patagonia, Dansko and Tom’s) and led to the company being named Utah Green Business of the Year.
// Founder of STOKED ROASTERS + COFFEEHOUSE //
Jax is a runner, adventure seeker, entrepreneur, lover, dreamer and doer. You could say she is one of those girls that doesn't sit still because she loves life so much and all that it has to offer. Her passion to inspire once drove her to do a run mission where she ran 365 days in a row to create awareness for cancer research and inspire folks to move their bodies to prevent disease. Most recently, she made history as the first woman ever to complete the 4 Desert race series Grand Slam Plus. She additionally won all of the 4 Deserts races within the fiscal year and became the 2016 Female World Champion, all while raising funds and awareness for the LymeLight Foundation.
For Jax, running ignites the soul. It makes her thrive and grow as an individual. Some days it is to sort out business as an entrepreneur owning STOKED Roasters and MARiASH MARKETiNG, and others it is for solitude or to visit with a friend. Whatever the case, she hopes her achievements, and passion for running and life, rubs off on as many souls as possible to ignite their spirits to get out there and explore with a cup of premium Stoked coffee in hand.
// President & CEO of SkiUtah //
Nathan was named President & CEO of Ski Utah in October, 2005. Before changing roles within the organization, he served as Ski Utah’s director of communications for seven years, with previous experience at Park City Mountain Resort. His responsibilities include continuing to promote Utah’s 14 mountain resorts with a budget of approximately $3.5 million. As chair of the Utah Tourism Industry Coalition and vice-chair of the Utah Office of Tourism board of directors, he works on both promotion and legislative issues on a statewide level. A Salt Lake City native, Nathan has worked in various capacities in Utah’s ski industry, starting as an intern with Ski Utah the summer he graduated from the University of Arizona in 1994. In 2007, and again in 2012, he was named one of Utah’s “100 Most Influential People” by Utah Business Magazine and to their “40 Under 40” list in 2008.
// Sales Concierge at Powderbird Heli-Skiing //
Kelly is the Sales Concierge at Powderbird Heli-Skiing in Park City, Utah. She is an experienced customer service manager and outdoor enthusiast. Kelly’s love for snowboarding brought her back to the mountains to pursue life in the high-altitude as the Guide Office Coordinator with Snowbird Backcountry Guides and she recently went on an epic excursion into the far North to Igloolik, to setup a basecamp with the help of Inuktituk Nunavut tribespeople. Previously, Kelly was the Customer Support and Sales Representative for Avatech, GMM of Wolverine Harley-Davidson, and Manager of Sports Projects for the North American International Auto Show.
// Marketing Director //
Allison Schwam was recently the Marketing Director at Cotopaxi, a benefit corporation and outdoor brand that gives a percentage of profits to humanitarian causes in the poorest regions of the world. Cotopaxi’s mission is to inspire both people and businesses to do good. Allison graduated from Washington University in St Louis with a Marketing degree as well as second major in Cultural Anthropology. She has always been drawn to other cultures and understanding what drives human behavior. She continued her education at New York University with a certificate in International Studies at an intensive summer program.
Allison’s previous experience includes managing multi-media corporate sales packages at AOL Time Warner, the paid search channel at Backcountry.com and online customer acquisition for Sundance Catalog. A string of great jobs and endless mountains to explore has kept Allison far from her native land of Philadelphia. She's pleasantly surprised to call Park City her home for the last 8 years.
// Founder, Principal Sales Agent at Ben Buehner & Associates //
Ben Buehner is the founder and principal sales agent at Ben Buehner & Associates. A group of sales and marketing agents who have represented Action sports brands for 14 years. Ben has worn many hats in his entrepreneurial career starting with his first business at age 20, owning and operating Dive & Sea Maui. Since then, Ben has been representing a diverse range of companies in the surf, ski , wakeboard and lifestyle industries. With a passion for surfing and skiing he has traveled extensively having lived and grown business internationally, expanding his network globally. Ben is also a co-owner of the Hi Ute Ranch and has helped to preserve it along with 5000 acres of Park City open space. Ben currently lives in Park City, Utah with his wife and 2 children where he is the owner of a small business, owns and operates a warehouse complex, is active in the community and is trying to master the art of the highly active Park City parenting lifestyle.
// Venture Manager, RSIIC //
Ben Rifkin told his parents he would “go west” from Maine at 11 years old. Having lived and worked in Jackson Hole, Vail and Denver, he settled in Park City with his wife and two children. Ben currently serves as Venture Manager for Royal Street Investment and Innovation Center, a Park City-based seed stage investor. He also manages the Park City Angels, Utah’s most active seed funding organization, and mentors with BoomStartup and PC CAPS.
Prior to moving to Utah, Ben was a publisher at Bonnier Corporation, leading the SKI, Skiing and Skiing Business brands and held management roles with Warren Miller Entertainment, NASTAR, Saveur and Garden Design. He has also worked as president and GM of the Colorado Avalanche's “AA” affiliate Denver Cutthroats and led marketing and operations for the USA Pro Challenge and Consumer Capital Partners, a private equity and concept development firm, as senior vice president. Ben completed undergraduate studies at Dartmouth College, majoring in Creative Writing, and competed on the alpine ski team.
// Co-founder & CEO of Mountain Hub //
Brint Markle is the Co-Founder and CEO of Mountain Hub. Prior to Mountain Hub, Brint completed his MBA at MIT Sloan where he was an Anderson Fellow. Before MIT, Brint worked at Bain & Company across the US and Europe on a variety of consulting and non-profit projects. Brint formerly founded Rival Magazine, the first intercollegiate publication between Duke & UNC. Brint is an avid outdoorsman and ski mountaineer with experience spanning the Himalaya, Switzerland, Canada, South America and the US. He is Level III certified by the American Avalanche Institute and graduated from Duke University where he studied Public Policy & Economics.
// Founder, CEO of SNOCRU //
Ed is the Founder and CEO of SNOCRU - the first "micro-social" App built for the entire snow sports industry and is based in Park City, Utah. Rated #1 snowsports app by Ski Magazine, Snowboard Magazine, Tech Cocktail, Wired Magazine, and Freeskier Magazine, Ed wants people of all ability levels to enjoy skiing and snowboarding the way it should be, with friends. A graduate from the University of Vermont, Ed is co-owner of KingFisher Heliskiing. Also serving on the Board of Kensington Investment Company and Grand Circle Corporation. Ed also supports endeavors to raise awareness of the impact of global climate change through “Protect Our Winters” and efforts to improve accessibility to snow sports.
// CEO of Armada Skis //
Erik’s love of skiing brought him to Armada Skis as CEO in 2009. Armada is the North America’s largest privately held ski company and the reference for modern skiing and mountain lifestyle; Armada designs, develops, markets, and sells skis, outerwear, and apparel in over 40 countries. Erik spends significant time at the company’s headquarters in Park City, offices in Calgary and Innsbruck, as well as in the mountains testing product and meeting with customers.
Prior to Armada, Erik received his MBA from Harvard Business School (HBS) where he was a recipient of the Rock Entrepreneurial Fellowship. Before HBS, Erik worked at Partners Capital Investment Group managing a multi-asset class hedge fund and overseeing private equity investments. Erik’s corporate career began with PRTM Management Consultants after graduating from Cornell University with Honors.
Erik’s background is as diverse as his passions. He has been involved in a number of successful entrepreneurial enterprises, worked for a non-profit in Nepal, was a climbing guide in Mexico, and played professional soccer in Bolivia.
// Chief Operating Officer, Snowsports Industries America //
Maria is the Chief Operating Officer of SIA (Snowsports Industries America). SIA is the non-profit, North American member-owned trade association representing suppliers of consumer snow sports with constituents in the retailer, rep and resort communities.
Prior to SIA, Maria was the president of M3 Events and Entertainment, a global consulting firm that specializes in youth marketing, partnership marketing and acquisition, content generation and rights management, and event production. Graduating with honors from the University of California, Santa Cruz with a BA in Asian History and a JD from the University of Utah College of Law, Maria has been actively involved with the winter sports/outdoor lifestyle industry since 1990. However, Maria is most proud of her contributions to snowboarding. She has produced events at two Winter Olympic Games and dozens of other elite international competitions; produced and distributed hundreds of hours of global television and live webcast programming; helped launch the International Judges Commission and develop the Snowboard Live Scoring System ("SLS"); and has been an active member of the Board of Directors of TTR Pro Snowboarding since 2003 and is currently serving as the Vice President. Maria is a long time resident of Old Town, Park City.
// Social Media Coordinator and Copywriter for Managed Digital //
Hailing from Portland, OR, Matt Hundhammer grew up splitting time between year-round ski slopes on Mt. Hood and the frigid waters of the North Pacific. Like a sponge, Matt soaked in the progressive and ecological mindset of the PNW, leading him south to Eugene, OR where he studied Environmental Studies at the University of Oregon. After graduation, Matt was invited out to Utah to write and design Alta Ski Area’s SKE-COLOGY on-hill environmental education program.
In 2013, Matt became the brand development manager at Soul Poles in Park City. To raise awareness for the brand, Matt coordinated, promoted and hosted two winter season, corporate-sponsored, pop-up workshop tours throughout North America west, bolstering the brand’s identity and on-hill presence.
With a passion for sustainability and corporate responsibility as well as grassroots and digital marketing experience, Matt brings knowledge, expertise and tenacity to the Alpine Collective’s outreach marketing efforts, helping us build awareness and engagement for our social and sustainability initiatives.
// Alpine Press Officer, U.S. Ski and Snowboard Association //
Megan Harrod is the alpine press officer at the U.S. Ski and Snowboard Association. Megan has an extensive background in communications and over 15 years of racing and coaching experience. She will serve as a liaison between U.S. Alpine Ski Team athletes and staff and the public, with a key focus on athlete management while growing awareness of athletes and the team. Hailing from the Midwest, Megan began her skiing career in Wisconsin where she was a USSA and FIS competitor. She attended St. Olaf College in Northfield, MN where she claimed numerous honors, including top 15 USCSA Nationals Combined and All-American during the 2004-05 season. Following her competitive racing career, Megan coached for Team Gilboa’s junior race program for six years. Team Gilboa is based at Hyland Hills in Bloomington, MN. Prior to joining the USSA, Megan was co-owner and director sales and marketing for Ethnotek Bags, coached CrossFit at The Firm MPLS and worked at Olson, an ad agency with a digital focus located in Minneapolis. She is based in Salt Lake City, and is traveling the Audi FIS Alpine World cup circuit this winter.
// Lead Manager of The Park City Group - Morgan Stanley //
Mike works for Graystone Consulting, a business of Morgan Stanley. Mike is very active in his community having served on numerous non-profit boards over the past 13 years. He is currently involved with the Park City Community Foundation and National Ability Center. Past board of director positions include Park City Friends of Animals, Summit County Open Space Committee, Park Silly Sunday Market, The Speedy Foundation, the United Way of Salt Lake and Summit County Advisory Board. He received his BS from the University of Utah and Executive Education at the Wharton School. Mike and his family try to take advantage of all that Park City has to offer including skiing, mountain biking and fly fishing. In his spare time he tracks buoys in the Pacific to predict winter storms in the Wasatch.
// Founder of Flint Digital //
Nate Flint is the Founder of Flint Digital. Flint Digital specializes in designing, developing and deploying custom e-commerce solutions that drive revenue for outdoor and lifestyle brands online.
Paul Oelerich is the publisher and editor of Utah Adventure Journal and Ascent- Backcountry Snow Journal. A native Utahn, he grew up in the ski industry and spent many years as an alpine ski racer, eventually ascending to national team level. A desire to live a life based in the outdoors led to the publishing industry in which he has been involved with numerous magazines for over 20 years. He moved to California in 1999 to pursue a publishing venture, eventually settling in Marin County. After 9 years, his growing family moved him back to Utah where he started the Utah Adventure Journal in 2008, a bi-monthly magazine focusing on high adventure, environmentalism, access, and all that the outdoor lifestyle in Utah affords. In 2014 he started publishing Ascent-Backcountry Snow Journal, a high-gloss, backcountry skiing magazine that is distributed in 10 western states. He enjoys seeking out ski objectives both popular and obscure around the west and around the world in winter, as well as lonely singletrack trails in summer. He lives in Park City where he enjoys pursuing outdoor activities with his wife and 3 children, often traveling to Sun Valley, Idaho where they maintain a residence as well.
// Owner, VP of Business Development for Heritage Broadcasting Group of Michigan //
Pete owns and runs business development for a broadcast company that owns a CBS and Fox television station in Michigan. Additionally, Pete owns (with others) a mobile events company that does talent buying, production and event development (brands include Microbrew Music Festival and Symphony 2.0).
Pete also owns, manages and operates mobile home parks, RV parks and commercial real estate. An avid skier and biker with an addiction to fly fishing, Pete spends most of his time coaching or taking his kids to ski races, lacrosse tournaments and/or gymnastic meets.
// Principal, Deal Wrangler at Bar Twenty Land & Cattle Co. //
Scott Thomson most recently opened a new speakeasy bar and live music venue called O.P. Rockwell on Main Street in Park City. The 480 capacity venue has already made a name for itself hosting nationally touring bands as well as many Sundance parties during the 2015 film festival. Scott also started Bar Twenty Properties a boutique Real Estate Company focused on both residential and commercial investment properties in conjunction with Bar Twenty Land & Cattle Co. in 2010. He first began his Real Estate career when he joined Commerce CRG a Cushman Wakefield affiliate in 2005. Scott specialized in Investment properties for his clients as well as the leasing of Retail Centers and Office Buildings .
Prior to moving to Park City Scott lived in the San Francisco and Marin County for 9 years working as a Network Consultant for a Cisco Systems Partner. He played lacrosse in college and started a small company designing and manufacturing lacrosse sticks. Voodoo Lacrosse Co. still exists with new stick designs being developed yearly. Scott also attended the University of Colorado to some degree and played lacrosse at Chapman University in Orange County, CA.
Originally from Newport Beach, CA Scott and his family moved to Aspen, CO at an early age where he split his time skiing and surfing. He enjoys Angels Baseball, Kings Hockey, Broncos Football, and can't wait for the day Boulder fields a nationally ranked team as they did when he attended school.
// Executive Vice President and Chief Development Officer, U.S. Ski and Snowboard Team Foundation //
Trisha Worthington rejoined the USSA in 2014 to oversee fundraising to support USSA athletic programs through the U.S. Ski and Snowboard Team Foundation. She previously headed fundraising for the Foundation from 1995-2007, increasing its annual fund to $5 million and spearheading its $60 million Legacy Fund endowment, a portion of which funded the USSA Center of Excellence. Worthington served as executive director of the Park City Community Foundation since its inception in 2007. Her leadership of the Park City Community Foundation resulted in investment of over $5 million into the community through grant programs and initiatives, including raising nearly $1 million in a single day of giving. She grew the foundation from its start to assets of over $7 million. Worthington and her husband Trace, an Olympian and highly-decorated freestyle skier, live in Park City where they are raising two daughters.
// Managing Partner & Co-Founder of Rally Interactive //
Thomas co-founded Rally Interactive in 2011 with a previous background that included running digital marketing at Canyons resort, overseeing sales, marketing, and reservations at a Deer Valley and Park City-based lodging company, and managing the strategic efforts of the creative agency that launched Utah’s “Life Elevated” tourism rebrand for Utah’s Office of Tourism. Rally Interactive is a digital product development studio that has built Apple Design Award winning apps for National Geographic Society, and lists espn, Google, Nokia, Progressive Insurance, Snowbird Ski & Summer Resort, and the Boston Globe among their clients. Thomas is also the founder of the X-Men, a Park City-based cycling club that is celebrating its 20th anniversary in 2015.
Born and raised in Connecticut, Thomas moved to Park City for the mountains in 1993 and never looked back. When not riding bikes, he and his wife Teresa do their best to keep up with their daughter on the ski hill.